Tuesday, May 1, 2018
University of California, Irvine
Founder, Player 2 Studios
John is a Founder & Partner of Player 2, an esports marketing and strategy firm. Player 2 helps brands identify authentic partnerships through the development of innovative sponsorships, campaigns, and branded content while supporting esports teams and other properties with audience and revenue growth. Player 2’s clients include CLG, Hot Wheels, the Fiesta Bowl, Amazon Appstore, and Millennial Esports.
John has more than 20 years experience building major consumer brands at the Walt Disney Company, the U.S. Olympic Committee and with MLB and NHL teams. He earned an undergraduate degree in Business (Marketing) at Florida State University and an MBA from Pepperdine University.
He currently teaches “The Business of Esports” at the W.P. Carey School of Business at Arizona State University, one of the first courses of its kind in the United States.
John has more than 20 years experience building major consumer brands at the Walt Disney Company, the U.S. Olympic Committee and with MLB and NHL teams. He earned an undergraduate degree in Business (Marketing) at Florida State University and an MBA from Pepperdine University.
He currently teaches “The Business of Esports” at the W.P. Carey School of Business at Arizona State University, one of the first courses of its kind in the United States.
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- Place
- Emerald Bay
- Time
- 16:00 ~ 17:00
- Speakers
Esports and the Politics of College/University Administrations
Collegiate Esports have experienced a meteoric rise in the last few years with club and varsity programs being established nationally. Yet, resistance remains, especially among NCAA member universities. Why? More importantly, what have been the arguments swaying college and university administrations that Esports is an area of dynamic growth. To what degree has student interest and grassroots efforts impacted on campus Esports growth? All of this and more will be the focus of this dynamic panel.
- Place
- Emerald Bay
- Time
- 16:00 ~ 17:00
