The following text was copied from a press release was taken directly from the organization formerly known as KSV. This was given to Inven Global for publishing purposes:

Introducing Gen.G, the global esports organization that transcends borders, offering the premier esports experience for fans, players and brand partners. 

Today global esports organization and industry leader KSV eSports has officially rebranded to Gen.G, a title that reflects the organization’s elevated focus on establishing a new Gold Standard of excellence in global esports for a new generation.

With the change, the company is unveiling fresh logos, branded jerseys and more for current and future Gen.G teams competing in the world’s most popular esports, including Overwatch, League of Legends, and PlayerUnknown’s Battlegrounds (PUBG). The rebrand highlights Gen.G’s focus on setting the gold standard for gaming lifestyle and culture.

“Gen.G fully represents our vision to set the gold standard for the global esports industry,” said Kevin Chou, CEO, Gen.G. “We are bridging the gap between east and west, ushering in a new generation of esports entertainment for teams and spectators around the world through unrivaled fan engagement, premier athlete development, and strategic business partnerships.”

As part of the rebrand announcement, Gen.G is also announcing first details for a new esports team in Shanghai playing in Supercell’s China Clash Royale League.

Gen.G’s leadership boasts more than 20 years’ combined experience in mobile gaming through the founding and building of Kabam, the mobile game developer behind several blockbuster titles, such as Marvel: Contest of Champions. Kabam’s success operating in China for more than 7 years with 400 employees, and backing from major mainland companies, including Alibaba, positions Gen.G to utilize positive relationships and experiences to set the gold standard in mobile esports.

“Gen.G’s experience working in China and with mobile games give us invaluable insight to the mobile esports market as we welcome team G.O to our organization in Supercell’s Clash Royale League,” said Kent Wakeford, COO, Gen.G. “Our highly-experienced executive team has a proven track record of success, providing unparalleled insights into best practices for our franchises that allow us to provide world class amenities and support for fans, athletes and brands.”

The Chinese Clash Royale team establishes Gen.G as one of the first organizations to operate in all three of the largest esports markets (S. Korea, United States and China). Tapping into China’s 183 million active mobile gamers affords Gen.G the opportunity to leverage past experience and success to connect esports fans and brands across borders.