The following was sent as a press release to Inven Global.

Team Vitality, alongside its partner hummel, is thrilled to introduce the highly anticipated Vitality alternate Jersey 2024. In addition to the jersey, fans can also look forward to wearing a brand-new pair of customisable shoes and arm sleeves. The reigning world champions, Team Vitality's Rocket League team, will debut the new collection at the 2024 World Championships in Fort Worth, Texas, which kicks off on the 10th of September.

A UNIQUE AND RADIANT NEW COLLECTION

Team Vitality is breaking new ground with a collection featuring versatile pieces suitable for everyday use, redefining fashion in esports.

A Bold Departure from Tradition

The highlight of this latest collection is the striking Alternate 2024 Jersey, which boldly reimagines the traditional Team Vitality aesthetic. This hummel jersey has an oversized cut and shimmering gray-to-white gradient, and a vintage-inspired polo collar. The new unisex jersey, designed in collaboration with artist Nairone, a Paris based contemporary artist and designer known for his distinctive contrasting black and white art style, also features a distinctive 3D Team Vitality logo.

The Alternate 2024 Jersey marks a bold departure from the norms of the Parisian club. The oversized cut and shiny grey-to-white gradient lend the jersey a unique look and eye-catching brilliance. The vintage-style polo collar, reminiscent of classic sophistication, is complemented by the black trim on the sleeves and collar, adding depth to the overall vintage look. This game changing design stands out with its innovative style, making it a must-have for any wardrobe.

Designed in collaboration with Paris-based artist Nairone, the unisex jersey features a redesigned 3D Team Vitality logo. This logo, brought to life by Narione’s unique art style, enhances the classic Vitality bee that is prominently placed over the player's heart, signifying the team's passion for playing at the highest level.

Price: €79.99

Black and White Cuffs for a Luminous Mirror Effect

Complementing the jersey are two pairs of arm sleeves, available in contrasting black and white colours. These pieces create a striking mirror effect, reflecting the style of the sparkling jersey, and are perfect for enhancing the jersey's vibrant look.

The black arm sleeves, exclusive to the V.Hive app, are limited to the first 300 jersey buyers.

Exclusive pack price: €79.99

Price: €29.99

Customisable hummel ST. POWER PLAY Shoes for the New School Year

Rounding out the new collection is a pair of customisable sneakers. With a classic white base, these shoes come with a customisation pack, allowing fans to personalise their look with laces, stickers, and drawings.

Limited to only 50 pieces, these hummel ST. POWER PLAY sneakers are a wardrobe staple that can be worn on any occasion.

Price: €99.99

EXCLUSIVE BENEFITS FOR V.HIVE APP USERS

Fans using the V.Hive app will enjoy early access to the entire collection starting from 6th September.

Additionally, the first 300 jersey buyers on the app will be offered a complimentary pair of black arm sleeves. Don’t miss out on the V.Hive app offering exclusive benefits, ensuring that dedicated fans can secure their favourite pieces.

"PERFECT": CELEBRATING THE VERSATILITY OF THE JERSEY

With a star-studded cast, Team Vitality presents “PERFECT,” a short video showcasing the countless ways the new Alternate 2024 Jersey can be worn by their star players and ambassadors. Featuring Rocket League prodigy Alexis “zen” Bernier training at the gym and League of Legends player Matyáš “Carzzy” Orság grinding in a hotel room, the versatility of the jersey is on full display. Team Vitality Ambassador Shynouh also wraps up the video by showcasing how the jersey can be worn during more casual social outings with friends.

From intense esports training sessions to taking centre stage, hitting the gym, or enjoying an evening on the town, the Vitality Alternate Jersey 2024 seamlessly adapts to every aspect of life.

“PERFECT” encapsulates the innovative spirit of Team Vitality, aligning with the Parisian club’s new jersey, designed to keep you at the top of your game, no matter the occasion.