G2 Esports, a prominent global esports organization, marked its 10th anniversary on Friday by launching the G2LLERY, an immersive event in Berlin designed for fans to experience the organization’s storied history and preview its new visual identity alongside the 2025 jersey collection.

The G2LLERY, open to the public until January 20, offers attendees a comprehensive journey through G2’s competitive achievements and memorable moments. The event features interactive displays that highlight significant victories and challenges the organization has faced over the past decade. Additionally, visitors were given an exclusive first look at the newly designed 2025 Pro Kit and Prestige jerseys, which are now available for purchase on G2’s official website.

Throughout 2025, G2 plans to celebrate its milestone anniversary with a series of events, high-profile collaborations, and content releases. These initiatives aim to honor past accomplishments while setting the stage for future growth and innovation. G2 boasts some of the top teams in esports, including leading rosters in Counter-Strike 2 and VALORANT, and holds the distinction of being the most-awarded League of Legends team in Europe. With a global fanbase exceeding 40 million, G2 has successfully expanded its presence from Europe to North America and Asia, establishing itself as the leading Western esports organization in China.

The new jersey collection introduces a dual design strategy: the Pro Kit, intended for regular season events and tournaments, and the Prestige Jersey, reserved for major international competitions. Both designs incorporate elements from G2’s 10-year anniversary campaign, reflecting the organization’s core values of defiance, competitive excellence, and entertainment. The updated visual style is prominently featured across all team apparel, reinforcing G2’s brand identity during competitions throughout the year.

G2’s growth over the past decade is also attributed to strategic partnerships with major brands such as Logitech, AOC, Red Bull, Mastercard, Ralph Lauren, Herman Miller, and Oakley. These long-term collaborations have not only enhanced G2’s global presence but have also contributed to the overall development of the esports industry. The organization’s ability to maintain strong relationships with these partners underscores its reputation as a reliable and innovative leader in the field.

As G2 celebrates its 10th anniversary, the organization looks forward to continued expansion and the introduction of new initiatives aimed at engaging its extensive fanbase. Plans for the year include unexpected brand collaborations, diversified fan experiences, and a steady stream of content releases, all designed to maintain G2’s position at the forefront of the esports and entertainment sectors.

Fans interested in experiencing the G2LLERY or purchasing the new jersey collection can visit G2’s official website at g2esports.com/shop.