Gamescom Latam announced the participation of Pokémon, the most famous intergenerational brand on the planet, and Pokémon GO, the world's largest augmented reality game developed by Niantic, in its 2025 edition. The event, which takes place from 1 to 4 May at Distrito Anhembi, in São Paulo, will offer an immersive Pokémon universe experience, featuring exclusive news, Pokémon GO on-site AR missions, community-driven activities, and much more!
 

As a result of this partnership, for the first time in the event's history, the general public will receive branded credentials, which will be customized with exclusive art from the Pokémon universe.
 

Another exciting addition is the dedicated Pokémon booth, where visitors will be able to learn the basics of the Pokémon trading card game from real Pokémon teachers, take on the Pokémon GO Rocket Team in person, have the opportunity to catch the rare Unown Pokémon, receive new in-game content and exclusive quests as well as win unique event stickers. The booth will also offer Pokémon Illustrated Prints from the latest collections for purchase.
 

The collaboration between Gamescom Latam and Pokémon brings the Latin American public closer to the franchise, offering deeper and more immersive engagement. Further information regarding the cooperation will be released at a later date. 
 

2025 Edition

Gamescom Latam will take place from 1 to 4 May 2025. Located this time at the Anhembi District Convention Center in São Paulo, the event will be even bigger, with double the size, new projects, the participation of major companies in the games industry, e-Sports championships, cosplayers, meet & greets with creators, lectures and much more. With major industry companies such as Warner Bros. Games and Valve (Steam) confirmed for the event, more details of the attractions will be revealed soon on the official website and on social media with #gamescomlatam2025.
 

Event Schedule:

- Thursday and Friday (1 - 2 May): 9:30 a.m. to 9 p.m. BRT;
- Saturday (3 May): 11 a.m. to 9 p.m. BRT;
- Sunday (4 May): 11 a.m. to 8 p.m. BRT.

Under the Federal Culture Incentive Law, Gamescom Latam has master sponsorship from Banco do Brasil; a B2B partnership with Associação Paulista dos Amigos da Arte and Abragames (Brazilian Association of Digital Game Developers) through the Jogos do Brasil Project; organized by Gamescom Latam, the São Paulo Secretariat for Culture, Economy and Creative Industries, Omelete and Koelnmesse (a division of Gamescom, a game brand), the Ministry of Culture and the Federal Government.
 

Pokémon collectible credentials

To receive the collectible credentials, visitors simply need to buy their ticket via the official Gamescom Latam website. Buyers can choose between having their tickets delivered to their home in advance or picking them up directly at the venue. For those who have already bought a ticket, the credentials will be sent out on 10 March. Purchases for home delivery are possible until 6 April; after that date, only pick-up at the event. Those who have purchased without shipping by that date can request shipping by emailing Customer Service, who will provide a link to pay for the shipping.

Check the credentials below: 

All tickets are available at the Gamescom Latam ticket shop.