Lofi Girl is providing more than beats to study and relax to. To celebrate reaching ten million subscribers, the lo-fi hip hop YouTube channel announced they will be offering ten scholarships to fans from around the world. For the past few years, streams and videos usually titled "lofi beats to relax or study to" have amassed tens of thousands of live listeners, and tens of millions of VOD views. 

One of the most significant channels was ChilledCow, a French YouTube channel with a livestream featuring the famous gif of a girl studying in Studio Ghibli's movie Whisper of the Heart. Since its start, the channel has grown to ten million subscribers and over a billion video views. They have multiple livestreams featuring different music, custom artwork, and a rebrand to "Lofi Girl". To celebrate ten milion subscribers, the channel announced the giveaway, stylized as the Lofi Girl.

"I’ve been thinking of different ways to make the final giveaway as special as possible, and I want to dedicate the special prize to the group of people who are the main reason behind this channel’s success: students," the announcement stated. "Just like me, you have worked and continue to work hard to finish countless assignments, achieve high grades and get into your dream colleges/universities, and your efforts are inspiring to say the least. I want to thank you for doing what you do, and also for letting me be a part of your journey."

Other phases of the celebration included giveaways for gift cards to purchase merchandise, Apple products, and limited edition vinyl records. Rules for entry into the giveaway can be found here. Students from any geographic area are eligible to win. Entry to the contest concludes on March 15.