Founded by a team of gaming and design enthusiasts, E1337 has been developed with the purpose of elevating the gaming lifestyle. The South Korean brand, owned by One BC Korea and Whale Shark, is launching their online stores this week.

E1337, is actually pronounced "Elite", is a junction of the word elite and the term "leet" (1337), used as an adjective to describe formidable prowess or accomplishment, specifically in the fields of online gaming and computer hacking.

"E-sports is undeniably the new frontier of sports. Sports jerseys are an essential form of expression with basketball, football, and baseball fans. Yoga pants are no longer just a functional piece of apparel, but a way for yoga practitioners to express their allegiance to a healthy lifestyle. E1337 answers a need for E-sports Enthusiasts who not only want to express their love for gaming, but also enjoy a brand and quality that is optimized for high performance in-game and in life" says Kate Koh, Chief Operating Officer.

E1337 will be launching 7 items from their Signature Collection, including 2 different styles of baseball caps, 2 t-shirts, and 3  hoodies. The items will be in limited production quantity only and released on a seasonal basis, appealing to exclusivity.

"We analyzed the lifestyle and environment of serious gamers to optimize both the aesthetics and functionality of our apparel line for E-sports. Similar to a gaming laptop or gaming PC, the E1337 design language, quality of materials and advanced customization for performance are all industry-leading." says Lisa Lee, Chief Design Officer.