The following was sent to Inven Global as a press release.

London, February 26th, 2020: Britain’s top esports organization, Excel Esports, is pleased to announce the appointment of Milly Preston as its Head of Marketing. Preston makes her move into the esports industry as she joins Excel Esports from the premium conference and content platform Leaders in Sport, bringing over eight years’ worth of global sports marketing experience. 

During her time as Head of Marketing at Leaders in Sport, Preston was responsible for all strategic planning and tactical implementation of marketing across the business. Overseeing the marketing team, she was in charge of multiple successful product rebrands and the development of a new automated segmentation strategy. In her new role, Preston will leverage her years of marketing experience and extensive knowledge into helping Excel Esports cement its position as the leading British brand in a global industry. Further, Preston will take a lead role in leveraging Excel’s growing commercial brand partnership portfolio. 

"After eight years in sports marketing, I was ready to take on a new challenge and the esports industry is an exciting and natural fit. From working at Leaders in Sport, I saw the integration of esports tracks with prominent spokespeople from the industry and how brands are focusing on targeting dedicated younger audiences. The team at Excel has a strong brand ambition and I’m excited to play a big part in elevating their global vision. The somewhat untapped opportunity for fan engagement with the dedicated esports audience is immense and I’m looking forward to understanding and growing the fanbase of Excel." said Milly Preston, Head of Marketing, Excel Esports.

“2020 is a momentous year for Excel. Our ambition is to make Excel an iconic British brand that is globally recognized and with fantastic new additions to the team we are creating an infrastructure that will help us to achieve our goals. I am excited that Milly joins us with deep experience of sports marketing and strategic thinking which will no doubt help in taking Excel Esports to new heights,” Robin McCammon, Chief Commercial Officer, Excel Esports.

Preston is the latest addition to the thriving Excel Esports organization which recently welcomed CEO Wouter Sleijffers and CCO Robin McCammon. Sleijffers joined the organization having previously served as the CEO for esports organization Fnatic, where he supervised its global transition. McCammon made his move from Director of Global Sports Marketing at iconic sportswear brand adidas where he spent 18 years.