PUBG MOBILE is partnering with the popular K-pop group BABYMONSTER to celebrate its seventh anniversary with a new, energetic in-game collaboration available from March 21 through May 6, 2025. Players will find new gameplay elements, exclusive items, and themed rewards inspired by BABYMONSTER's distinctive style and energetic performances. This marks BABYMONSTER's debut partnership in the gaming industry, enhancing PUBG MOBILE’s anniversary festivities with their rapidly growing global popularity.

Within PUBG MOBILE, the Erangel and Rondo maps will feature specially designed areas that highlight BABYMONSTER’s unique aesthetic. Players can encounter interactive BABYMONSTER video buses offering exclusive video messages from the group along with special rewards. Additionally, designated photo zones will include interactive booths enabling players to pose virtually alongside their favorite BABYMONSTER member and unlock exclusive in-game items.

The collaboration also introduces the BABYMONSTER-branded cassette player, which lets players listen to popular BABYMONSTER tracks during gameplay. Fans can further showcase their enthusiasm with the new “DRIP” dance emote, featuring choreography inspired by the group's performances, along with BABYMONSTER-themed Sketch Space Gifts. An additional Festive Party event encourages players to complete tasks and earn points toward more exclusive rewards throughout the promotional period.

BABYMONSTER, managed by YG Entertainment, consists of seven members—RUKA, PHARITA, ASAM, AHYEON, RAMI, RORA, and CHIQUITA. The group recently found international success with their first studio album, DRIP, and subsequent world tour, rapidly establishing themselves within the global K-pop scene. Tencent Games, publisher of PUBG MOBILE, sees this collaboration as a fusion of music and gaming, aiming to enhance player engagement through this innovative cultural crossover.