-Two powerhouses join forces to deliver quality content in a new and innovative way for fans-
-Deal will see Fnatic’s professional roster streaming through Twitch exclusively-
LONDON, UK. 1st February 2019 - Fnatic today announces an exclusive streaming partnership with Twitch, the the leading service and community for multiplayer entertainment. The two giants from the world of esports and live streaming will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way.
One part of the long-term collaboration will see Fnatic’s roster of pros, across all of its titles, now stream exclusively through Twitch. This means fans will have the opportunity to interact more closely with their favourite players and look forward to live shows, exclusive product drops and giveaways.
The first streamed event as part of the new collaboration took place earlier this month. Hosted from Berlin, Legends in Action Live engaged thousands of Fnatic fans across the globe. During the stream, Fnatic’s new playing jersey for 2019 was revealed and fans were also introduced to the new members of the League of Legends roster through two-hours of player interviews, Q&As and exclusive previews ahead of the new League of Legends LEC season.
“Undeniably, Twitch remains the best platform for fans and players when it comes to gameplay, and it is where most of our fans are engaging with this content already. What makes this partnership special is that we believe Fnatic and Twitch share the vision of bringing esports into every household through new forms of content that deliver an incredible viewing experience,” said Wouter Sleijffers, CEO, Fnatic.
“Partnering with Twitch offers us an exciting opportunity to continue exploring new content formats such as Legends in Action Live, as well as enabling our fans to experience more of what we have to offer. This is the start of a new and exciting partnership for our fans and streamers alike,” continued Sleijffers.
"We’re super excited to partner with Twitch and leverage on the great innovations Twitch have been adding over the years to make the experience between players and their audience even more engaging. This is a great opportunity for us and our fans to connect and interact on new levels. We can’t wait to bring out new ideas and experiment with the platform to create future entertainment experiences,” added Benoit Pagotto, Fnatic’s Brand Director.
"Fnatic are a legendary esports team with a strong following among the Twitch community, making this exclusive partnership a great fit for our service," said Petya Zheleva, Esports Partnerships Manager, EMEA, Twitch. "As the premier destination for esports with a focus on both the streamer and spectator experience, we plan to work closely with Fnatic to foster even more engagement around their exciting content."
Fans can enjoy the next Fnatic stream as early as 1st February. CS:GO players JW and KRiMZ will be streaming live from 19:00 CET with an exclusive announcement planned plus prize drops. Fans can tune in here https://www.twitch.tv/jw1337.
For more information about Fnatic, visit www.fnatic.com. To tune into Fnatic’s Twitch stream, click here https://www.twitch.tv/fnatic.
About Fnatic
FNATIC is a leading, global esports organisation with professional teams and unrivalled legacy in some of the most popular competitive games, including League of Legends, Counter-Strike, Dota 2, Fortnite and more.
Since being founded in 2004 by Sam Mathews, Fnatic teams have claimed multiple international championships including the inaugural League of Legends World Championship, seven EU LCS Championships and three separate CS:GO Majors, the only team to have accomplished that. In 2015, Fnatic launched its popular esports equipment line of gaming peripherals, Fnatic Gear, now used by gamers and pros worldwide. In addition, the organisation broke new ground in 2016 when it launched the first ever esports concept retail store, BUNKR.
Fnatic is headquartered in London, United Kingdom with additional offices and gaming houses in Berlin, Belgrade, Los Angeles and Kuala Lumpur.
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