The opening ceremony of BlizzCon 2018 was filled with anticipation and highly awaited news about some of Blizzard's biggest IP's. However, the very first reveal wasn't a video game at all.

It was a cereal brand!

Showing off a partnership with Kellog's, The Pre-ceremony desk took out a bowl of green and yellow cereal that, if you had to make a comparison, looked less like cheerios and more like apple jacks.

"This is a real cereal!"

The hosts had to make it clear that this wasn't a joke and the cereal is very much a real breakfast product that will be available for purchase this year. Overwatch has already proven to be a cultural phenomenon that and this, in a weird way, a not too surprising next step.

More info on this product as it is revealed.