¤ Customers can earn in-game items and enter in the Daily Dragon Sweepstakes to win a free drink and copy of Guild Wars 2 Deluxe Collection, starting September 1.

New York, NY (August 30, 2018) -- In celebration of the sixth anniversary of ArenaNet’s Guild Wars 2, one of the best-selling MMORPGs of all time, the developer is partnering with national bubble tea retailer, Kung Fu Tea, on a month-long in-store and online promotion during September. Throughout the month, customers will have the chance to try the Elder Dragon Dreamy Delight (a delicious Guild Wars twist on Kung Fu Tea’s Cocoa Cream Wow) as well as unlock Guild Wars 2 in-game content and claim amazing daily prizes via the Kung Fu Tea app.  

Kung Fu Tea customers who link their Twitter, Instagram, or Facebook accounts through the Kung Fu Tea mobile app can claim unique in-game codes to download a dragon-themed character outfit, in addition to the Guild Wars 2 Heroic Edition.  The Heroic Edition is not available at retail and expands upon the Guild Wars 2 game, offering a unique set of armor, an 18-slot inventory box, and 10 experience boosters to jump-start players’ adventures in the world of Tyria.

Additionally, customers can enter daily for a chance to win a copy of the Guild Wars 2 Deluxe Collection by posting a photo of the new Elder Dragon Dreamy Delight drink with the hashtag #GW2xKFT. The Deluxe Collection comes with the game’s two expansions, Heart of Thorns and Path of Fire, an additional character slot, a max level boost, and more.

“We love developing memorable, real-world experiences inspired by the Guild Wars 2 universe,” said Elisabeth Cardy, ArenaNet Global Brand Manager. “Partnering with Kung Fu Tea to celebrate the sixth anniversary of Guild Wars 2 is an exciting opportunity to bring the game to life and engage with our passionate community, as well as reach new players and fans.”

Kung Fu Tea will highlight the daily sweepstakes offer via digital iPad and TV displays in over 150 U.S. stores. Kung Fu Tea will also drive excitement for the Elder Dragon Dreamy Delight via their website, email, social media, and influencer network.

"We are thrilled to be partnering with ArenaNet on their best-selling game, Guild Wars 2,” said Mai Shi, Marketing and PR Lead at Kung Fu Tea. “This would be our first collaborative project to tap into our current and potential customers’ gaming lifestyles. We hope to keep bringing fresh, innovative, and fearless content to our community.”

Stop by any Kung Fu Tea location nationwide on September 1, 2018 to try the Elder Dragon Dreamy Delight.

× About Kung Fu Tea 

Founded in Queens, NY on April 30, 2010, Kung Fu Tea is a beverage brand with 180+ locations specializing in made-to-order tea. At Kung Fu Tea, each beverage is freshly handcrafted with authentic, flavorful, high-quality ingredients. The brand's founders, baristas, and customers are Kung Fu Masters—passionate, dedicated, and fearless in the pursuit of their dreams. In 2018, Kung Fu Tea founded National Bubble Tea Day, taking a huge step toward spreading the bubble tea culture around the world. Visit www.kungfutea.com to learn more.


× About Guild Wars® 2

Guild Wars 2 is a visually stunning online game that offers players the epic grandeur of a massive role playing environment combined with action combat, large-scale dynamic events that players tackle together, plus both team-based and World vs. World competitive battles. The game is updated frequently with Living World episodes that tell the ongoing story of the world and introduce new places to play in. Yet with all these updates, the game continues the no-subscription-fee business model that made the original Guild Wars so popular. For more details, please visit www.guildwars2.com



× About ArenaNet

ArenaNet is the developer of the ground-breaking Guild Wars 2 and best-selling Guild Wars online roleplaying games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate hand-crafted artistry into every aspect of their games. ArenaNet was formed in 2000 and it has attracted over 15 million players worldwide, with press & fans consistently calling Guild Wars 2 one of the best MMOs and RPGs of all time.