Today, E3 shared their self-described "recording breaking" social media numbers regarding their 2018 conference during June 12-14th. The following are taken directly from a press release shared with Inven Global:

- There were more than 15 million tweets about E3 during the show;

- More than 4.4 million people watched E3 press conferences on Twitch;

- The E3 Coliseum had 3.4 million video views on Facebook Live, Twitch, YouTube, Twitter, and Mixer.

-  E3 generated more than 15,000 printed articles and was covered by broadcast media in 19 languages around the world.

Save for a dip in attendance in 2015, E3 has been steadily growing since it's decision to sell tickets publically in 2016. Naturally, the scope of the event online has exploded as live-streamed press conferences and social media interactions between fans have begun to dominate the event.

Culture shift

Popular Twitch streamers, YouTubers, and general online personalities have flocked to the gaming conference each offering a unique coverage angle of an expo that, for all practical purposes, has become far too large for any one person to adequately cover. As a result, more and more gamers are relying on social media to curate their E3 experience, consuming the content that matters to them and nothing else.