SOOP has officially launched its live streaming service across web and mobile app platforms. The new platform offers exclusive broadcasts and original content, focusing on esports tournaments, sports leagues, and entertainment programs.

Formerly known as AfreecaTV, SOOP represents a significant evolution in live streaming technology and content delivery. Building on the legacy of AfreecaTV, which was renowned for its diverse range of broadcasts, from gaming and esports to real-life streams and community-driven content, SOOP aims to enhance the user experience with new features and broader content offerings. The rebranding to SOOP marks a strategic shift to cater to a global audience, incorporating advanced streaming capabilities and more robust monetization options for streamers.

SOOP has developed strategic partnerships to equip streamers with a wealth of content to excite viewer communities. Working with game publishers, tournament organizers, and leading entertainment providers to host unique and exclusive content, streamers are empowered to safely and seamlessly host watch parties and reaction streams to some of the world’s most popular programs.

In partnership with Riot Games, SOOP is poised to broadcast several of the world’s most thrilling esports tournaments. VALORANT fans can catch all the esports action of live broadcasts like the VALORANT Champions Tour (VCT) Pacific and VALORANT Challengers Thailand, as well as the Thai qualifiers and main event of the AfreecaTV Valorant League (AVL), which saw North American powerhouse, Sentinels, victorious in its 2023 edition. Additionally, partnerships with famed teams like DRX will have fans treated to exclusive streams by esports athletes to go behind the curtain and discover more about their favorite players.

League of Legends fans can look forward to broadcasts of the League of Legends EMEA Championship (LEC), alongside exclusive streams from famed League of Legends Champions Korea (LCK) rosters that include T1, Gen.G, DRX, Kwangdong Freecs, BRION, and more. Fans of competitive RTS and FGC titles can also expect thrilling competition with live broadcasts of the Global StarCraft II League (GSL), AfreecaTV StarCraft League (ASL), and AfreecaTV Tekken League (ATL).

Beyond esports, users are provided with a world of sports and entertainment content to explore. Sports fans will have access to broadcasts of Korean Baseball Organization (KBO) League (streamed exclusively on SOOP for fans outside of South Korea) and Union Mondiale de Billard (UMB) matches, while viewers seeking to escape in reality entertainment can enjoy rolling live streams of sensations like K-pop contest, U2U: Up To You, hilarious physical challenges like Special Fox, and other original content series.

To celebrate its launch, SOOP is running a three-month-long promotion that invites users to monetize their channels by streaming for just one hour before August 31, 2024. The initiative is designed to lower the barrier to entry for aspiring streamers, while encouraging exploration of the numerous content avenues that are available to users to kickstart their content creation journey.

SOOP is available in English, Thai, and Chinese for PC users via its web platform, and mobile users via respective apps for Android and Apple devices.