Following a series of controversial firings by G FUEL last month, former-Associate Director of Talent Tyler "Deathly" Chadwick is set to work with Fanjoy. Working off of his previous experience with G FUEL in facilitating the various creators affiliated with the organization, Deathly will be the main face of talent-related initiatives as Fanjoy moves beyond merchandise into additional Consumer Product Goods (CPGs) and organizing brand deals for creators. 

Founded in 2014, Fanjoy is a leading e-commerce platform for internet creators — primarily creating clothes and other items for their roster of influencers. When speaking with Deathly about the move, he stated his ambition to help the company into "a new era of growth", as Fanjoy hopes to build into a "mainstream full-service provider" for various brands and creators. His "planned role at Fanjoy is to build a similar infrastructure optimized for scalability of creators, revenues, campaigns, and headcount as the business continues to grow." Deathly went on to explain how he made the decision to work with Fanjoy. 

“Following my exit from G FUEL”, Deathly stated, “I was interested in a company that was foundationally creator-centric, and prided itself on inclusivity, as well as employee ownership. I had already been speaking to Fanjoy about a role prior to my departure from G FUEL and was very excited at the possibility of working for such a renowned powerhouse within the space that has continued to stay relevant and ahead of trends for almost a decade.”

Deathly’s history in working with creators is extensive. Originally starting out as a content creator for the Call of Duty scene, he soon joined the esports organization Team Kaliber — first as a content creator, and later as Team Manager. Following stints with other gaming companies as well as a run as a successful Pokémon streamer, he worked in various roles with G FUEL, leading to his current job with Fanjoy.

"We're so excited for Tyler to join Fanjoy as our Director of Talent," Fanjoy's CEO Chris Vaccarino enthusiastically told Inven Global. "With years of experience at G FUEL, Tyler brings professionalism, leadership, and guidance to our entire internal team and roster of creators. We couldn't have asked for a better Director of Talent." His experience includes facilitating licensing campaigns with creators for brands including Activision, Blizzard, etc. Deathly is noted for his philanthropic efforts — donating over $150,000 to creators through various initiatives while at G FUEL.