The highly anticipated Netflix series from Riot Games, Arcane, was released globally on Nov 7. To promote the release of the series, pop-up stores were set up for a limited time at select locations around the world to showcase artwork from the show, as well as interactive booths that will help the visitors introduce various elements to the show.
Amidst our hectic schedule in between Worlds, we at Inven Global had a chance to visit one of these pop-up stores. Located in Seongsu, Seoul, there were especially more people that day because it was the day that cosplayers showed up to cosplay for the fans. From eco bags to fake tattoos, these pop-up stores had more to offer than physical goods; the human interaction of the experience made everything finally feel as if they were getting back to normal from COVID.