Ubisoft China has been forced to remove a song from their "Just Dance" title in China after sexual abuse allegations against Chinese-Canadian singer-actor and former EXO member Kris Wu emerged this week. In an interview published on NetEase this Sunday, July 18, the former k-pop star was accused by Du Meizhu, a 19-year old Chinese influencer, of date-raping her when she was 17, as well as having sex with at least seven other girls under the age of 18.

The allegations also include claims that Wu plied young girls with alcohol and made promises of fame in order to try and sleep with them, and have cost him deals with multiple other brands, including skincare brand Kans, music streaming platform Yunting, and detergent maker Libai. Wu denies the allegations made against him, with his studio claiming they will take legal action against his accusers. 

The alleged victim wrote on Weibo that her “...life has definitely been ruined. Although I have only ever slept with Wu, the public has long thought that I’m damaged goods,” with the post garnering over 7M likes at the time of writing. Support for victims has been growing since the 2018 MeToo movement saw a number of high-profile names exposed as abusers.

“I only met Miss Du once at a friend’s gathering, I didn’t ply her with alcohol … I have never ‘coerced women into sex’ or engaged in ‘date rape’,” he wrote on Monday, Wu wrote on Monday, adding that he does not "have sex with underage girls". The age of consent in China is 14, with criticisms that victims find it unduly difficult to gain justice in that nation due to the complexity of the legal system. 

While the allegations remain just that, other firms are moving quickly to remove Wu from their brands, which includes Justice Online players with Kris Wu references in their name being offered free name changes, according to Daniel Ahmad, a senior analyst at Niko partners who covers the Chinese gaming industry. Following the interview on Sunday, Du Meizhu made a public statement, urging Wu to remove himself from the public eye after receiving tremendous backlash and threats from fans of the singer, which can be found below. Du Meizhu is herself an ‘influencer’. 

“Mr. Wu, I’m giving you 24 hours to prepare a press conference and announce to the entire society that you’re retiring from the (China) entertainment industry, and never coming back,” she wrote. “Then, make the required compensations to the brands you worked with, and your apologies. Apologise to your endorsements and all the official projects that you’ve worked with. After that, find a way to remove all of the products with your commercial image in the country, including those on buildings and metro stations.”

The statement also demanded that Wu leave China, calling him a Canadian, and unworthy of the COVID-19 vaccine he received in China. “At the same time, write a handwritten letter of your apology to all the victims, post it on your Weibo publicly for 3 days, 72 hours. Then leave China immediately, you don’t deserve to be on this land, you’re a Canadian. Go back to where you came from. Before you leave, think of a way to extract the Covid-19 vaccine, that’s made in China, you’re not worthy to have it.”