Popular Twitch streamer Félix "xQc" Lengyel confirmed during a recent streamer that he too is planning a long subathon akin to that of Ludwig "Ludwig" Ahgren. 

"I'm gonna get two or three full computers so I can do a subathon and put them around the house. [...] It's going to be 60 days," xQc said.

This is not at all unexpected, given how many eyeballs Ludwig drew with his 31-day non-stop streaming. Ludwig's subathon made him the most subscribed to streamer on Twitch with an all-time peak of 283,066, beating the previous record of Tyler "Ninja" Blevins. Furthermore, xQc already teased last week that he had been planning a subathon, vowing to "beat the record by a longshot".

The latter is not an outrageous statement either. While Ludwig set some new records, he started with a much smaller following than xQc, who is currently the third most subscribed-to streamer on Twitch with over 76K. With double the duration and more advanced set-up, going above the 283K of Ludwig shouldn't be much of a challenge.

For better or worse, subathons are on their way to becoming a norm for big streamers on Twitch — and a cause for concern for some. Inven Global author Aaron Alford argued recently that Ludwig subathon set up a "dystopian precedent" of Black Mirror meets The Truman Show.

"If I wrote an episode about streaming for Black Mirror, it would probably be about how streaming became an unregulated reality show competition where whoever can keep people entertained and subscribing for the longest contiguous stretch becomes the most famous person in the world," Alford argued.