The following was sent to Inven Global as a press release.

Immortals Gaming Club (IGC), announced today that the Southern California Toyota Dealers Association has signed on as the Official and Exclusive Automotive Partner of Immortals, IGC’s League of Legends (LCS) brand.

As part of the agreement, the Southern California Toyota Dealers Association will receive prominent logo placement on all Immortals LCS players’ jerseys, host extensive and novel onsite Toyota-branded fan experiences at Immortals LCS matches, and work with Immortals to promote Toyota’s full line of cars, trucks and SUV’s.

The Southern California Toyota Dealers Association will also collaborate with IGC to develop and distribute “Inside Immortals,” a behind the scenes, multi-episode docuseries detailing the personal and professional lives of the Immortals players, coaches and staff. The episodes will appear on Immortals’ YouTube channel.

“We are excited to announce this partnership with the Southern California Toyota Dealers Association,” said Ari Segal, CEO of IGC. “Toyota is a premier brand, and we look forward to working with the Southern California Toyota Dealers Association to further extend the reach and relevance of that premier brand with our audience directly in our home of Southern California.

Through this agreement, we will create highly compelling experiences both online and in-person where Immortals fans can interact with many of Toyota’s highest quality cars.”

“We couldn’t be more excited to be joining Immortals Gaming Club in this partnership,” said Mike Sullivan, President of the Southern California Toyota Dealers Association. “We share an unwavering passion for innovation and technology, as well as our commitment to our consumers. So when the opportunity presented itself for us to enhance the experience for the Immortals fan base, we jumped right on it.”

“We constantly strive to keep our clients at the forefront of the ever-evolving, yet fragmented media landscape," said John Popadpoulos, SVP & Director of Media Strategy at Davis Elen, the Agency of Record for the Southern California Toyota Dealers Association.

With esports now a passionate environment with tremendous scale similar to music and sports, we believe it is the perfect opportunity for the Southern California Toyota Dealers to continue connecting with an extremely elusive Millennial and Gen Z audience.” 

Update 2/10, 7:30pm PT:

Immortals showed off some new wheels for Monday Night League, ferrying both the Immortals LCS and IMT Academy teams to their respective matches matches against Counter Logic Gaming and CLG Academy in a custom Immortals Toyota 4Runner. 

After week 3 of the 2020 LCS Spring Split, Immortals is tied for 2nd place at 4-2. IMT Academy has sole possession of 2nd place in the 2020 LCS Academy Spring Split with a record of 5-1.